Cookie Policy

1. What are cookies and similar technologies?

Cookies are small text files stored on your device. We may also use similar technologies such as local storage, session storage, tags, pixels, or scripts to store settings, document consent, or analyze website usage.

2. Which categories do we use?

Strictly necessary technologies

These are required to provide the website securely and properly. This may include security, session, or consent-related storage.

Analytics and reach measurement

These technologies help us understand how visitors use our website. We may use services such as Google Analytics, Umami, or similar tools for this purpose.

Tag management

We may use Google Tag Manager or comparable systems for the technical management of scripts and services. Consent-based tags are only loaded after your consent.

Marketing and social media advertising

These technologies may enable conversion measurement, remarketing, and campaign evaluation, in particular for advertising on Facebook and Instagram via Meta Pixel or comparable tools.

3. Legal bases

We use strictly necessary cookies and comparable storage technologies only where this is required for operating the website and legally permitted.

We use analytics, tracking, reach measurement, and marketing technologies only if you have provided prior consent where such consent is legally required. The legal basis is then Art. 6(1)(a) GDPR together with the applicable provisions governing access to terminal equipment information.

4. Services used or planned

Depending on the live setup, this website may use in particular:

Note: The services listed below are third-party providers with their own independent privacy policies, terms of service, and other legal documentation. We recommend that you review the respective privacy policies of the service providers directly to be fully informed.

our own consent banner and consent storage to manage your choices
Google Tag Manager for technical tag and script management
Google Analytics for web analytics and reach measurement
Umami or a comparable privacy-oriented analytics service
Meta Pixel or comparable marketing and conversion-tracking tools for Facebook and Instagram advertising

Which of these services are used in the live setup follows from this Cookie Policy and from your respective consent selection. The consent modal is used to manage and withdraw your preferences.

Cookies / Technologies Used	Expiry	First-Party or Third-Party
betstup-consent-v1 (local storage)	Until deleted by you, browser reset, or until a new consent version is introduced	First-party
_ga, _ga_<container-id>, and potentially _gid	Usually 24 months (_ga), 24 months (_ga_<container-id>), and 24 hours (_gid)	First-party, set in connection with Google Analytics
Google Tag Manager itself typically does not set its own cookies, but tags loaded through it may trigger additional cookies	No separate expiry of its own; depends on the downstream service	Third-party (Google) for tag management
Umami may run cookieless depending on configuration; where storage is used, this is typically session storage or local storage	Depends on the specific configuration and lasts until the relevant storage is cleared	Third-party (Umami Cloud) for web analytics
_fbp and potentially _fbc	Usually up to 90 days	First-party, set in connection with Meta Pixel

The exact list may vary slightly depending on the active live configuration, your consent choices, and each provider's configuration. The decisive factors are the IDs enabled in production and your current consent selection.

5. Google Tag Manager

Where used, Google Tag Manager serves to centrally manage website tags. The service is used for technical integration of other components. Consent-based tags are only triggered after your consent. Any further data processing depends on the individual services loaded through it.

6. Google Analytics and alternative analytics tools

Where Google Analytics or a comparable analytics service is used, this serves the statistical analysis of website usage and the improvement of our offering. Activation takes place only after your consent where required.

We aim to use privacy-friendly settings, including appropriate retention periods, minimizing unnecessary data flows, and, where available, privacy measures such as IP anonymization or comparable safeguards.

7. Meta Pixel and Facebook/Instagram Advertising

Where we use Meta Pixel or comparable Meta business tools, this serves in particular conversion measurement, remarketing, audience building, and the evaluation and optimization of advertising campaigns on Facebook and Instagram.

Activation takes place only after your consent where legally required. You may withdraw or adjust your consent at any time with effect for the future through the cookie settings.

8. Consent, withdrawal, and settings

You make your choices through our consent banner. Any consent you give can be withdrawn or adjusted at any time with effect for the future.

You can change your selection using the link or mechanism on the website that reopens the cookie settings. In addition, you can delete or block stored cookies through your browser settings.

9. International data transfers

If services from providers outside the EU/EEA are embedded, personal data may be transferred to third countries, in particular the United States. In such cases, we provide information in the consent banner or supplementary privacy notices about the relevant safeguards, such as Standard Contractual Clauses or adequacy decisions.

10. Contact

If you have questions about cookies, consent, or your data protection rights, contact us at datenschutz@betstup.com.